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50 Shades of Yellow by Ermanno Ermanno Scervino


Our favourite trend for the season is the colour yellow!

If ever we were in need of cheer it's now. Thankfully, this season's colour of choice is yellow – sartorial optimism indeed. While there is no hard science to prove that wearing bright clothing can lift your mood, it's enjoying such popularity for a reason. Consider Emma Stone's La La Land citrus-coloured dress; Emma Watson twirling in a yellow Beauty and the Beast ball gown; Beyoncé's now-famed Roberto Cavalli ruffle dress worn in Lemonade; or Natalie Portman in her zingy Golden Globes look. We associate yellow with sunshine, joy and confidence. It's dressing for happiness.


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