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Being grounded, for Alberta Ferretti, is an expression of femininity: the ability to live the present time and respond with sturdy lightness. At a time when there are few certainties, Alberta Ferretti works on the certainty of the personal signature, of the metier, and of the women for whom she does it. She focuses on the body, which she enhances through craftsmanship.
Overalls and fatigues alternate with sinuous raw-cut dresses, blousons and high-waisted slacks with shearling coats, denim suits with tuxedos. The memory of the archetypes is transfigured in the artisanal treatment of the surfaces: lacquering and sequin embroidery that suggest previous uses; flocking and colour dyes on denim.
DISCOVER FREE FEMININITY
TO WEAR: FRESH, JOYFUL AND CONTEMPORARY
“Women today have changed, and fashion needs to speak in a different way. It shouldn’t be so correct, it should show personality.”
Alberta Ferretti
Inspired by Jane Birkin’s natural sensuality, Blumarine Spring Summer 2020 collection celebrates a fresh, romantic spirit, in keeping with the Italian label’s heritage, always synonymous with seductive femininity.